Social Media & Businesses:

The importance of social media in today’s society is undeniable and unquestionable, affecting both your business and your personal life. As individuals the importance of social media is evident, we share our day-to-day life, it keeps us connected with friends and family and informed about the topics and news that we found to be important or interesting. Nevertheless, the impact that social media has on our business is sometimes underestimated. In our last post, we talked about the benefits that having an online booking system may bring to your venue. Here, we’ll show you how keeping a healthy and active social media presence can be important helping  your sports business grow.

Additional channel for customer service

One of the main reasons (and a reason very appreciated by your customers) for having a strong presence on social media is customer service. A simple response on Twitter or Facebook can avoid the customer the tedious task of having to call you or even make a queue at some place, waiting to be attended by your customer service representatives.

Increase your brand awareness

A strong presence in social networks can help your brand awareness. An active presence in social media can help your clients see how you are always improving the quality of your products and/or services, as well as it can help them notice how much your business cares about their customers, among other benefits.

Find your ideal customers

Social media can help a brand define and reach the kind of customers that will most likely acquire your products and/or enjoy your services. They can also work as very cheap and easy to use medium to attract the people that you really need and are really identified with the values associated with your brand.

Create bonds and relationships that go beyond your product

The bond that a particular client has with your brand and business is crucial in their decision to whether or not acquire your products and/or enjoy the services you have to offer instead of just simply going to your competitors. There are a lot of other factors to also take into consideration, but it is very usual to hear comments on the street like this: “I prefer company A because their level of attention was excellent, the treatment at company B was despicable!”. This is why having an A+ level of attention with your social media audience is crucial.

If a social media user spent his time  “Liking” or commenting your posts, the right thing to do is to reply to them so they feel important and know that you care and are grateful for their interactions with your brand. These are opportunities you get to keep building your brand and help you sell more.

Find your future employees

Besides helping you reach your clients and customers, social media can help you to connect with your future employees by finding not just the right candidates, but people that are identified with your company’s values. Social networks can be a very helpful tool for recruiting and finding the right person for that marketing position you need!

Study and analyze your competitors

Social networks are also very useful to study your competitors: analyze what they do, how they do it, who are they targeting and how they deliver their message. Keeping a close grip on this can give you the key information to improve your value proposition, services, prices; and many other aspects that can help you increase your earnings. Just like you, your competitors are also looking to grow and improve their business and make good use of these tools for brand awareness and take away your potential or existing customers. If you don’t have an active social media presence you’d be one step behind your competitors.

We hope that these tips be useful to you. Remember that we are always available on our social media to answer any doubt and give you all the help you need.

At Playsmatch our goal is to be that perfect ally to help you enhance your sports venue. If you want to have well developed and awesome social media channels that really show your brand values in effective, dynamic and creative ways to help your sports venue grow and attract more customers just write us and we’ll help you!

If you are interested in finding more information about us, visit our website www.playsmatch.com.

Playsmatch, making it easy for you and your customers.